What You Need to Know about SEO in 2024 (& 2025)
Episode Summary
and link-building brands including The Hoth. They dIn this episode of Marketers Talkin, host Jess talks with Rachel Hernandez who is the Director of Marketing at Next Net Media, a company that owns several SEOiscuss a range of topics related to SEO in 2023 and beyond including using AI for content creation, best practices for optimizing for search, handling Google algorithm updates, the value of backlinks, and more.
About
Rachel Hernandez
Rachel Hernandez is the Director of Brand Strategy for Next Net Media, the largest global network of trusted media outlets, link partners, and global news websites, providing clients with a steady influx of high-authority backlinks and targeted organic visitors – making them the world’s largest and most successful online retailer of optimization products and services. With a rich decade-long history as a digital content creator and strategist, Rachel stands as a beacon of innovation.
In 2016, she launched Next Net Media’s content department, ingeniously leading both in-house teams and 700+ freelancers, culminating in the creation of thousands of top-tier content pieces every week. Notably, Rachel’s success extends beyond her professional endeavors. She earned a coveted finalist spot for the Woman in Content Marketing of the Year by Masthead Media and Content Marketing Institute.
An authority in her field, she’s a sought-after guest on marketing podcasts and a revered speaker on the international circuit, where she imparts wisdom on the pivotal intersections of content marketing, brand strategy, and SEO.
Tools & Relevant Links
- ChatGPT
- Jasper
- Bard (by Bing)
- Perplexity
- The Hoth
- LinkBuilder.io
- Authority Builders
Episode Takeaways
In the world of B2B SaaS, content creation and distribution play a crucial role in reaching and engaging the right audience. Justin Simon, a renowned content creator and consultant, has made it his mission to advise B2B SaaS companies on effective content marketing strategies. In this blog post, we’ll delve into some of Justin’s insights and perspectives on content distribution, the importance of building a brand, and the challenges and opportunities that come with creating and sharing valuable content.
Content Distribution: Going Beyond Publishing For many content programs, the focus has traditionally been on creating and publishing content. However, as Justin emphasizes, the real value lies in what happens after your content is published. Many companies neglect the distribution aspect, resulting in missed opportunities to reach and engage their desired audience. Moreover, the proliferation of AI-driven tools has led to a significant increase in content volume, without adequate attention given to its distribution.
Auditing Content: Bridging the Gap Auditing your content is an essential step in evaluating its performance and identifying any gaps between expected results and actual outcomes. It’s not uncommon to find that a large percentage of the content on a website is not driving significant traffic. To gain a holistic view of content performance, Justin suggests starting with Google Analytics and expanding to other tools like Search Console, SEMrush, or Ahrefs. These tools can provide valuable insights into how your content is performing and guide your distribution strategy.
The Importance of a Content Distribution Plan Surprisingly, many companies do not have a written content distribution plan in place. Justin estimates that only 1% of companies likely have one. This lack of strategy and alignment between content creation and distribution hampers the overall effectiveness of content marketing efforts. Implementing a distribution-first approach can be challenging due to existing roles and responsibilities, but it is crucial to ensure that your content reaches its intended audience and achieves the desired results.
Building Brand Affinity: It’s Not Just About SEO Distribution While SEO distribution is essential for driving organic traffic, it alone cannot create a strong brand association with customers. Good content that attracts the right audience is key to building brand affinity. Justin believes that newsletters and email are powerful distribution channels that allow for direct communication with the audience. While open rates may not always be high, email still provides valuable opportunities to engage and nurture your audience.
Justin Simon’s insights on content distribution and building a brand offer valuable lessons for marketers in the B2B SaaS industry. By prioritizing content distribution and understanding the importance of building a strong brand, companies can significantly enhance their marketing efforts. The key lies in targeting the right audience, utilizing effective distribution channels, and delivering valuable content that resonates with customers. As technology continues to evolve, leveraging data and analytics will play a critical role in maximizing the impact of content marketing. So, it’s time to shift focus from just publishing content to developing a comprehensive distribution strategy that drives brand growth and customer loyalty.
