The 4 C’s for Content Creation: A Guide for Small Teams
Unlocking Success: The 4 C's of Content Creation for Small Teams with Sarah Noel Block
Episode Summary
In this episode of Marketers Talking, Sarah Noelle Block joins Jess Bahr to discuss her 4C's framework for content creation. This framework helps small marketing teams avoid burnout by providing a structured approach to content that feels doable.
About
Sarah Noelle Block
Sarah Noelle Block is a content marketing strategist who helps mid-sized B2B companies build high-impact marketing programs without increasing headcount. As the founder of Tiny Marketing, Sarah works with small marketing teams to implement systems that streamline content creation, social media, and email. She is passionate about helping time-strapped marketers do more with less through her proven frameworks.
Episode Takeaways
Content creation can feel overwhelming, especially when you’re a small team or even a marketing team of one. It’s easy to get burned out trying to constantly come up with new ideas and produce high-quality content.
That’s why Sarah Noel Block, founder of Tiny Marketing, developed her 4 C’s framework for sustainable content creation. She shared the details with Jess Bahr on this episode of Marketers Talking.
What are the 4 C’s?
The 4 C’s stand for:
- Core Content: Ongoing, episodic content you create on a regular schedule, like a podcast, YouTube series, or monthly research reports.
- Campaign Content: Content created specifically to support a launch or promotion.
- Collab Content: Content created in partnership with other companies to access new audiences.
- Curated Content: Repurposing or compiling existing content into new formats like guides or playlists.
Why the 4 C Framework Works
Noel Block created this system after struggling with burnout from being the only marketing person for a group of 7 companies.
By separating content into these four categories, it makes it more manageable to plan and execute on an ongoing basis.
Each type of content serves a different purpose, but they work together to create a sustainable content engine. Core and curat
ed content make up your base, while campaign and collab bolster it for launches or growth.
Getting Leadership Buy-In
When you’re a small team, getting stakeholder alignment is critical before kicking off content efforts.
Noel Block recommends bringing together executives and leaders for an initial interview where you can understand their goals, ideas, and expectations.
Then you can design the content strategy and go back to the group for quick approval since they already provided input upfront. This makes your job much smoother!
Start Small with the 4 C’s
While Noel Block developed this framework from managing enterprise marketing teams, it scales down well for businesses of any size.
You may only have bandwidth for one vlog series right now. That’s your core content.
As you build traction, look for partners to collaborate with on joint webinars or guest articles. Rinse and repeat!
What parts of the 4 C model could you implement this quarter to take your content efforts up a notch without added overwhelm?