Exploring the Impact of AI on Brand Voice
Episode Summary
In this episode of Marketers Talking, host Jess talks with guest Gillian Hill about using AI to develop an authentic brand voice. They discuss the common issues brands face in establishing a consistent personality and tone, and strategies for leveraging AI tools to get closer to replicating a unique human voice.
About
Gillian Hill
Gillian Hill is a copywriter who specializes in brand voice and a co-instructor in Brand Voice Academy, the renowned brand voice training program for copywriters. She’s worked with everyone from solo biz owners to internationally-renowned brands to help them uncover and document their brand voice, and provide actionable guidelines their content creators can follow to stay in brand voice.
Tools & Relevant Links
– Grammarly – An online grammar, spelling, and style checking tool.
– ProWritingAid – A style editor and writing mentor software.
Episode Takeaways
Many marketers and copywriters worry that AI-generated content will lack personality and sound robotic. However, brand voice specialist Gillian Hill shared insightful tips on a recent podcast about how to make AI reflect your unique brand perspective.
Here are some of the key takeaways:
– Outline your core brand values, ideal customer persona, and messaging strategy before feeding anything to the AI. This gives it the context to produce content aligned with your voice.
– AI can actually get about 80-90% of the way there in capturing your tone if you give it the right strategic guidance upfront.
– Think through your “lens on the world” – what makes your take on a topic unique based on your experiences and passions? The AI won’t inherently understand this human element.
– Grammarly, ProWritingAid, and other editing tools can help polish AI content, but don’t take all their grammar suggestions if it contradicts your distinctive style.
– Leaving some personality and “rule-breaking” in your writing helps connect with readers, instead of sounding sterile and corporate.
So in summary, AI holds promise for reflecting brand voice if you feed it the essence of your perspective first. Take the time to clarify exactly what makes your voice special before generating any content. And then use AI as a starting point to get most of the way there before putting your own human touch on it during editing.